Social Media Guide
CAAS Marketing Pages
As social media continues to become a primary avenue for people and organizations to communicate, it’s important for the USU College of Agriculture and Applied Sciences to have consistent usage guidelines. This policy provides baseline standards for CAAS-affiliated social media accounts.
Approval
All new social media accounts must be approved and created by the USU CAAS marketing and communications office. Requests may be sent to the CAAS marketing manager and should include justification on the use of the platform desired and names and email addresses for at least two administrators, one of which must be a university employee.
Naming
All USU CAAS-affiliated social media accounts should have “USU” or “Utah State University” in the account title. All social media accounts should note their affiliation with CAAS in the page description. Twitter and Instagram accounts should note the affiliation by using the official USU CAAS handle, @usucaas.
Administrative Access
At minimum, 2-3 individuals should have full administrative access (not just editor access) to each social media account. Additionally, all USU CAAS-affiliated Facebook pages should be included in the USU CAAS Marketing Facebook Business Manager. Access must be granted, when requested, by Facebook page administrators for pages that aren’t already included in the business manager.
Logo Usage
Logo usage on social media accounts must comply with the CAAS visual identity policy, found at http://caas.usu.edu/marketing. Logo policy violations should be fixed, or the account closed. The marketing and communications office may request that accounts in violation be closed.
Inactive Accounts
Accounts that are inactive for a period of three months or longer should be closed, merged with another page, or should have a plan developed for future use.
Other Platforms
Snapchat – No individual department, club, or other organization accounts are allowed. Snapchat takeovers can be arranged by contacting the CAAS marketing manager.
YouTube - All USU CAAS-affiliated online videos meant for public use should be housed on the CAAS central YouTube channel. Videos that need to be approved and posted on the channel can be sent to the CAAS marketing manager or multimedia specialist. Videos meant for internal or limited use may be kept on other channels.
Compliance and Enforcement
All platform, USU CAAS, and Utah State University social media usage guidelines should be adhered to. The USU CAAS marketing and communications office is tasked with ensuring that policy is followed. Requests from the marketing and communications office related to this policy should be granted.
USU Social Media Disclaimer
Utah State University welcomes and encourages your participation through our social media channels. Our goal is to provide a place to express and honor the diverse voices of our university. In order to achieve that end, we reserve the right to delete off-topic posts which may include spam, solicitations, comments irrelevant to USU operations, commercial comments, as well as comments that contain Private Sensitive Information (PSI) or Institutional Data, as defined by USU Policy. Any questions or concerns regarding this disclaimer, or about a specific post, should be directed to the USU Social Media Coordinator.
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