Countless business and individuals are finding themselves adapting amid the COVID-19 outbreak. Alex Adema, CEO of DPS Skis in Salt Lake City, shares some of his insights into the state of the ski industry as well as US manufacturing and how they've adapted to producing protective equipment to frontline healthcare workers.

Adema shared how the company has worked collaboratively with other companies in the state including Petzl America and Goal Zero to provide equipmenet for the Utah Department of Health, providing essential equipment in the fight against COVID, as well as continue to provide jobs for their employees.

Watch the whole presentation on YouTube or listen on the Highlander Podcast.